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Holloway Hall

Dr. Memo Diriker

Dr. Memo Diriker, is the Founding Director of the Business, Economic, and Community Outreach Network (BEACON). BEACON is the premier business and economic research and consulting unit of the Franklin P. Perdue School of Business at Salisbury University. BEACON is home to the award winning Community Visioning, ShoreTRENDS, GraySHORE, ShoreENERGY,GeoDASH, GNAppWorks, and Bienvenidos a Delmarva initiatives.

Dr. Diriker specializes in the use of “Scenario Analysis,” and in “Demographic, Business, and Economic Trend Forecasting.”  As the Director of BEACON, Dr. Diriker advises a large number of private, public, and nonprofit sector organizations. His current research focuses on the "Three Es: Effectiveness, Efficiency, and Evidence."  He is especially interested in exploring the successful deployment of the "Three Es" concept in Government Agencies, Nonprofit Organizations, and Small to Medium-Sized Enterprises.

As the director of BEACON, Dr. Diriker has served as the principal investigator on numerous grants and sponsored research projects, totaling over $10 Million in awards. In addition to a book he co-authored with Denny E. McCorkle on Self Marketing Advantage, Dr. Diriker has authored or co-authored many articles in academic and practitioner publications, and is a sought-after public speaker.

Dr. Diriker is a Past President of the Salisbury Sunrise Rotary Club.  He has also served as the President of the American Marketing Association in Boston, Massachusetts, and as a former advisor to the Board of Directors of the Sales and Marketing Executives of Greater Boston, Inc.  Dr. Diriker served for over ten years as the weekly guest of the Wednesday Morning Business Beat segments on WBOC-TV (Salisbury, MD). He has also written a Small Business column in the Daily Times of Salisbury for over fifteen years. He is a regular contributor to the print and electronic media in the Mid-Atlantic Region on Demographic, Business, and Economic Trends.

Dr. Diriker is the recipient of many honors and awards, including a University System of Maryland Board of Regents Award for Outstanding Public Service.

Last Updated: October 2012