Dr. Memo Diriker

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Dr. Memo Diriker is the Founder and Director of the Business, Economic, and Community Outreach Network (BEACON). BEACON is the premier business and economic research unit of the Franklin P. Perdue School of Business at Salisbury University, and home to the award winning Community Visioning, ShoreTRENDS, GraySHORE, ShoreENERGY, GNAppWorks, and Bienvenidos a Delmarva initiatives. BEACON is also a proud partner of the GeoDASH initiative.

Dr. Diriker specializes in the use of “Scenario Analysis,” and in “Demographic, Business, and Economic Trend Forecasting.” His current research focuses on the "Three Es: Effectiveness, Efficiency, and Evidence." He is especially interested in exploring the successful deployment of the "Three Es" concept in Government Agencies, Nonprofit Organizations, and Small to Medium-Sized Enterprises. 

Since 1989, Dr. Diriker has served as the principal investigator of over 400 grants and sponsored research projects, totaling over $10 Million in awards. In addition to a book he co-authored with Denny E. McCorkle titled Self Marketing Advantage, Dr. Diriker has authored or co-authored many articles in academic and practitioner publications, and is a popular speaker at many regional, national, and international events.

Dr. Diriker currently serves on the boards of the Salisbury Area Chamber of Commerce, the Maryland Chamber of Commerce, the Maryland Chamber of Commerce Foundation, Leadership Maryland, Inc., and the United Way of the Lower Eastern Shore.  Dr. Diriker is a Past President of the Salisbury Sunrise Rotary Club and the Salisbury Area Chamber of Commerce. He has also served as the President of the American Marketing Association (AMA) in Boston, Massachusetts. During his AMA Presidency, he was also a senior advisor to the Board of Directors of the Sales and Marketing Executives of Greater Boston, Inc. Internationally, Dr. Diriker has served in many capacities on the board of the Network of International Business Schools for over 20 years, including as the organization's Vice-President and has been awarded the Board Member Emeritus for Life designation in 2014.

Dr. Diriker was the weekly guest of the Wednesday Morning Business Beat segments on WBOC-TV (Salisbury, MD) for over ten years and wrote a Small Business column in the Daily Times of Salisbury for over fifteen years. He is a regular contributor to the print and electronic media on Demographic, Business, and Economic Trends.

Dr. Diriker is the recipient of many honors and awards including an Influential Marylander award, an Alumni Appreciation award, a Distinguished Faculty Member award, a Diversity Award, a Visionary Award, an Outstanding Public Health Leader award, a Heart of United Way award, a Platinum Club – Over $1 Million in External Funding award, two Distinguished Service awards, and a University System of Maryland Board of Regents Award for Outstanding Public Service.

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